Lori J. Pinard


Lori Pinard is the co-founder and Chief Operating/Marketing Officer of Local Lawyers Referral, LLC. Originally from Michigan, Lori has lived coast to coast working in affinity marketing and program/product management with a concentration in business start-ups, branding and collaboration.

She started her business career as a founding member of Staples, Inc., where she pioneered four core marketing strategies that grew the company into the multi-million dollar conglomerate it is today.

Subsequently she worked for AAA Southern New England, where she spearheaded the legendary campaign “Sooner or Later You’ll Break Down and Join AAA”, and was the vision and creator behind what is now the national AAA Show Your Card & Save loyalty program. Lori continued her career in corporate finance and bank marketing for two decades.

“Through my prior work experience, I have witnessed first-hand the sustaining impact this organization has on the communities of Cape Cod. I am thrilled to serve as President, continue to deepen relationships, and assist in the expansion and continued success of WE CAN.”

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